How to Use Postcards to Promote Your Grand Opening or Special Event

Hosting a grand opening, anniversary celebration, or seasonal sale? Don’t leave turnout to chance. Postcards are one of the most effective ways to get the word out—especially when you want to target local customers.

In this guide, we’ll show you how to create an impactful event postcard marketing campaign that drives traffic and helps your event succeed.

🎯 Why Postcards Work for Events

Unlike social media or email (which can be ignored or missed), postcards land directly in your audience’s hands. A well-designed, professionally printed postcard builds anticipation, reinforces your brand, and encourages attendance.

Postcards are ideal for:

  • Grand openings
  • Open houses
  • Seasonal sales
  • Fundraisers
  • Pop-up events
  • Customer appreciation days

📦 What to Include on Your Event Postcard

Your postcard should be clean, focused, and easy to scan. Include:

  • Event name
  • Date & time
  • Location (with map or QR code)
  • Brief description or incentive (e.g. “Free samples,” “Giveaways,” “Live music”)
  • Your business name, logo & contact info

🧠  Pro Tips for Maximum Impact

1. Use a Bold Headline
Make sure your headline clearly promotes the event. Ex:
“Grand Opening This Saturday!”
“You’re Invited – Fall Sales Bash”

2. Include a Strong Incentive
Give people a reason to attend—like a discount, giveaway, or free food.
“First 25 visitors get a free gift” adds urgency.

3. Send Early & Remind
Send your first postcard 1–2 weeks before the event. Consider a second mailer or reminder postcard a few days before.

4. Use EDDM® to Reach Local Homes
Every Door Direct Mail® lets you target homes around your location without buying a mailing list. It’s the most cost-effective way to promote your event to your community.

📈  After the Event: Keep the Momentum Going

Send a “Thank You” postcard to attendees or a “Sorry We Missed You” version to others nearby. It’s a great way to build loyalty and extend your campaign.

Need Help Launching Your Event Mailer?

We offer custom and template postcard designs perfect for grand openings and events—plus printing and optional EDDM® delivery.

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