The Best Postcards for Real Estate Agents: Just Listed, Sold & More

In a competitive market, real estate agents need more than a great listing—they need great marketing. Postcards are one of the most effective tools for staying visible in your farm area, generating leads, and reinforcing your brand. But not all postcards are created equal.

Whether you’re launching a new listing or following up after a sale, here are the most effective types of real estate postcards to include in your direct mail strategy.

1. Just Listed Postcards

Just Listed postcards create buzz around a new property and help you attract interested buyers—and impress potential sellers who are watching how you market.

Tips for Success:

• Use high-quality photos of the home
• Highlight unique features (pool, lot size, upgrades)
• Include your contact info and website/QR code
• Target the surrounding neighborhood via EDDM®

2. Just Sold Postcards

Just Sold postcards prove that you’re getting results—and they build trust. They’re a subtle but powerful way to show neighbors that you’re the agent getting deals done in their area.

Best Practices:

• Show the property and include “Sold in X Days!” if possible
• Mention buyer demand in the area
• Add a call to action like “Thinking of selling? Let’s talk!”

3. Open House Invitations

An Open House postcard is a professional way to spread the word and boost turnout. They’re great for branding, even if recipients don’t attend.

What to Include:

• Date, time, and address
• Property highlights
• Agent photo and contact info
• A note: “Can’t attend? Call for a private showing!”

4. Market Update Postcards

Educate your audience with real-time data. Quarterly or seasonal market updates help position you as a local expert and keep you top-of-mind.

Add Value With:

• Average sales price
• Days on market
• Inventory trends
• Short personal note or insight

5. Farming & Branding Postcards

These are ongoing, value-driven mailers that build familiarity and trust over time. They often include tips, local info, or agent spotlights and are ideal for a long-term farming strategy.

Examples:

• “Homeowner Tips” or seasonal checklists
• “Meet Your Local Realtor” postcard
• Testimonials or recent successes

Build a Strategy That Lasts

Postcard marketing still works—especially when it’s done consistently. By mixing Just Listed, Sold, Open House, and market updates, you create a well-rounded real estate marketing strategy that helps you stay visible, build trust, and generate new listings.

Need Help Getting Started?

We offer a full line of professionally designed postcard templates for real estate agents—including EDDM®-ready formats, custom design options, and fast turnaround.