What Is EDDM and How Can It Help Your Local Business?
If you’re a small business owner looking to reach more local customers without spending a fortune, Every Door Direct Mail® (EDDM) could be the marketing tool you’ve been missing. Offered by the USPS, EDDM allows you to send postcards, flyers, and other print materials to every address in a chosen area—without needing a mailing list.
What Is EDDM?
Every Door Direct Mail® is a USPS service that lets businesses deliver mail to specific ZIP codes, carrier routes, or neighborhoods. You don’t need to purchase or manage a mailing list—instead, your printed piece is delivered to every residential and/or business address along the route you select.
This makes EDDM ideal for:
• Real estate agents promoting new listings
• Restaurants advertising weekly specials
• Local shops announcing a sale or event
• Service businesses looking to build local brand recognition
Why Small Businesses Love EDDM
✔️ Affordable Outreach
Compared to other advertising channels, EDDM offers low per-piece postage rates—as of May 2025, it’s around $0.23 per piece, much cheaper than traditional direct mail.
✔️ No Mailing List Needed
EDDM saves you time and cost by eliminating the need for a customer list. Just choose your target area and we take care of the rest.
✔️ Full Coverage of Local Areas
Want to target every home within 5 miles of your location? EDDM makes that possible. It’s ideal for saturation marketing—getting your message into every mailbox in your chosen area.
✔️ High Visibility
Physical mail stands out—especially when designed well. A bold, well-branded postcard is far more likely to be seen than a digital ad lost in a crowded inbox or social feed.
What Can You Send with EDDM?
Some of the most popular EDDM-eligible pieces include:
• 6.5” x 9” postcards
• 8.5” x 11” flyers
• Folded brochures
All materials must meet specific USPS size and formatting requirements, which our team handles for you from start to finish.
How Horizon West Printing Can Help
We make EDDM easy—from design and printing to paperwork and delivery. Whether you choose one of our ready-made templates or need a fully custom piece, we’ll make sure your postcard campaign is USPS-compliant, impactful, and delivered on time.
Ready to Launch Your First EDDM Campaign?
Reach more local customers with postcard marketing that works.
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