Custom vs. Template Postcards — Which One Is Right for You?

When it comes to postcard marketing, design plays a huge role in your success. But should you use a pre-designed template or invest in a custom postcard? The answer depends on your goals, budget, and how hands-on you want to be.

In this post, we’ll break down the pros and cons of custom vs. template postcards, so you can make the best choice for your next campaign.

🟨  What Are Template Postcards?

Template postcards are pre-designed layouts that you can quickly customize with your own text, logo, and contact information. At Horizon West Printing, we offer a wide selection of real estate, small business, and EDDM®-ready postcard templates.

Advantages:

• ✅ Fast & easy to use
• ✅ Professionally designed layout
• ✅ Budget-friendly
• ✅ Great for recurring campaigns (Just Listed, Just Sold, seasonal promos)

Best for:
Agents and business owners who want quick, polished marketing without the design time or cost.

🟦 What Are Custom Postcards?

Custom postcards are designed specifically for your brand, message, and audience. This option gives you complete creative freedom and ensures your mailer looks 100% unique.

Advantages:

• 🎯 Tailored to your branding
• 🎯 Fully original and eye-catching
• 🎯 Ideal for high-end or one-time campaigns
• 🎯 Lets you highlight complex messaging or visuals

Best for:
Businesses that want to stand out in a competitive market or promote a high-value product, service, or listing.

⚖️  Which One Should You Choose?

Need	Go With
Speed & simplicity	Template
Tight budget	Template
Full creative control	Custom
Unique branding	Custom
Recurring campaigns	Template
High-end or niche campaign	Custom

If you’re unsure, start with a template and upgrade to custom as your business and marketing needs grow.

What We Offer at Horizon West Printing

We provide both professionally designed templates and full-service custom design. Whether you’re sending a Just Listed postcard or launching a new brand, we make sure your mail stands out—and gets results.

Need Help Deciding? Let’s Talk.

We’ll guide you to the best option for your timeline, goals, and budget.